Vorwerk Kobold VK200 press release - gadgets/technology

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The leading household appliance developer behind cult kitchen cooker/blender the Thermomix has launched a new, tech-stuffed vacuum cleaner in the UK known as the Ultimate Homecare System.

 

The leading household appliance developer behind cult kitchen cooker/blender the Thermomix has launched a new, tech-stuffed vacuum cleaner in the UK known as the Ultimate Homecare System.

German brand Vorwerk has unveiled its new Kobold VK200 vacuum cleaner - a multi-functional upright vacuum cleaner that features a host of clever, interchangeable attachments to cut down on cleaning time that has taken the company’s designers over eight years to develop.

The vacuum, which commands a premium price tag of between £749 – £1,499, is based around a lightweight, central upright ‘vacuum body’ made from high quality, recyclable thermoformed plastic that uses deploys just 700Watts of power to operate the owner’s choice of no less than six interchangeable attachments that can be fitted at the flick of a wrist to deep clean a variety of surface types across the home.

Maintenance-free motor and ‘A’ rated energy label

Vorwerk’s engineers have designed the VK200 using a maintenance-free reluctance motor that boasts high levels of suction at the size of a small can, and the systems has been awarded with an ‘A’ rating for no less than four aspects of the EU energy label.

Innovations like the automatic start/stop feature mean that the vacuum also uses less energy by turning itself off automatically when in the park position, and sensors on the impressive EB400 electric brush detect the surface type being cleaned every 16 seconds, automatically adjusting suction power, brush speed and a change in floor type within 0.7 seconds.

Other advanced features include a handy mop and vacuum attachment known as the SP530 DuoClean, which is designed to use two suction channels to pick up large dirt particles and wipe away stubborn marks at the same time, and the PB400 Electric Upholstery Brush that rotates up to 4,000 times a minute to vibrate dust and dirt particles to the fabric surface and suck them away into the VK200’s three in one filter bag that is certified as suitable for allergy sufferers.

Deep cleaning ability for mattresses

Perhaps one of the most desirable features in the Kobold VK200’s repertoire is its ability to deep clean mattresses using a specialist MR440 mattress vacuum attachment. Used in conjunction with the brand’s Lavenia cleaning powder which is massaged into the bed with the PB400 Electric Upholstery Brush, the MR440 rapidly vibrates dead skin, dirt particles and dust mites droppings to the surface using hundreds of rubber strips and sucks them out of harm’s way.

Dr Thomas Rodemann, Chief Executive at Vorwerk Elektrowerke said:

“The biggest design challenge for the Kobold VK200 was combining our high technical standard in terms of performance, quality and energy efficiency with a design that was easy to use and met the needs of our customers.

“However, we haven’t made any compromises and have been awarded the ‘A’ rating for no less than four aspects of the EU energy label, and we also fulfil the expectations of people with house dust allergies thanks to our excellent filter performance and TUV accreditation.

“We want people to recognise that whilst the Kobold VK200 is a powerful, technologically advanced appliance, it is still extremely easy and convenient for them to use.”

-ENDS-

For more information about the Vorwerk Kobold VK200 vacuum cleaner, please visit our online press centre here or go to www.vorwerk.co.uk

For media enquiries including hi-res images or interviews with the Vorwerk UK team, please email alex@faith-pr.co.uk/stefanie@faith-pr.co.uk or call 01484 599 886

Follow Vorwerk UK on Twitter: @VorwerkUK

Find Vorwerk UK on Facebook: Vorwerk UK

Purchasing information

The Vorwerk VK200 can be purchased via an in-home demonstration booked through one of the company’s UK network of Product Advisors.

The Vorwerk VK200 ranges in price from £749 - £1,499 depending on specification, see below:

Specification and pricing information

Package One - £749

  • Upright vacuum cleaner with EB400 Automatic Electric Brush

Package Two - £849

  • Upright vacuum cleaner with EB400 Automatic Electric Brush & accessory pack including:
  • Crevice nozzle set
  • Flexo-nozzle
  • Telescopic tube
  • Soft nozzle

Package Three  - £1,049

  • The Standard Hard Floor System including:
  • Upright vacuum cleaner with EB400 Automatic Electric Brush
  • Accessory pack
  • SP530 DuoClean
  • PB440 Electric Upholstery Brush
  • MR440 mattress vaccum
  • Deep cleaning mattress attachment

Package Four - £1,199

  • The Standard Carpet System including:
  • Upright vacuum cleaner with EB400 Automatic Electric Brush
  • Accessory pack
  • PB440 Electric Upholstery Brush
  • MR440 mattress vacuum
  • Deep cleaning mattress attachment
  • VF200 carpet freshener

Package Five - £1,499

  • The Standard Carpet System including:
  • Upright vacuum cleaner with EB400 Automatic Electric Brush
  • Accessory pack
  • SP530 DuoClean
  • PB440 Electric Upholstery Brush
  • MR440 mattress vacuum
  • Deep cleaning mattress attachment
  • VF200 carpet freshener
  • SP530 DuoClean

Kobold VK200 product brochure

PDF - 3.0 Mb

Product-release---tech-FINAL.docx

DOCX - 135 Kb

About Vorwerk UK

Vorwerk & Co. KG was founded in Wuppertal in 1883. During the course of its 130-year history, the company, originally a carpet factory, has grown into a highly diversified, global corporate group. Vorwerk nevertheless remains a family enterprise to this day.

Since 1930, Vorwerk’s core business has been the direct selling of high-quality products. The Vorwerk product range includes household appliances (the Kobold vacuum cleaner and the Thermomix kitchen appliance) and the first-class JAFRA cosmetics. The akf banking group, the Vorwerk carpet factories and the HECTAS Group as an associate company all belong to the Vorwerk entrepreneurial family. Superior products and a special customer approach are something all divisions have in common, and what makes Vorwerk so special.

Vorwerk provides jobs for 622,000 people worldwide, of whom 40,000 work as sales advisers and representatives in the household appliances segment, 570,000 as JAFRA Cosmetics consultants, and 12,545 as employees. Vorwerk generated a business volume totaling more than 3,1 billion euros in 2013 and operates in 70 countries.

Vorwerk products have been available in the UK market during the last 30 years.For more information about the Vorwerk Kobold VK200 vacuum cleaner, please visit our online press centre here or go to www.vorwerk.co.uk

For media enquiries including hi-res images or interviews with the Vorwerk UK team, please email alex@faith-pr.co.uk/stefanie@faith-pr.co.uk or call 01484 599 88

Follow Vorwerk UK on Twitter: @VorwerkUK

Find Vorwerk UK on Facebook: Vorwerk UK

 

Contact

Thornhill Brigg Mills Thornhill Beck Lane Brighouse West Yorkshire HD6 4AH

01484 599 886

alex@faith-pr.co.uk

vorwerk.co.uk